Client Overview
A medical device manufacturer distributed its products through its own website and more than 50 independent distributor websites across multiple regions. Each channel operated with different pricing, inventory levels, and regional availability, creating a highly fragmented data environment.
The marketing team was responsible not only for campaign execution, but also for aggregating distributor data, supporting sales forecasting, and identifying inconsistencies across partner websites. Distributor data arrived in lengthy, unstructured reports, making monitoring slow, manual, and error-prone.
The company lacked a unified monitoring system to consolidate data, detect discrepancies, and proactively manage distributor performance.
Automation Built
- Multi-channel product monitoring: Pulls product data from company website and all distributor websites
- CRM reconciliation: Compares live data with internal CRM to ensure alignment on inventory, sales, and forecasts
- Forecasting & insights: Highlights high-selling products, slow movers, and gaps in coverage across distributors
- Dashboard reporting: Aggregates reconciled data into Power BI dashboards showing actionable KPIs
Key Metrics
13,000 product SKUs monitored across 56 websites
Weekly reporting reduced from 40+ hours to 2 hours
Outcome
Operational Efficiency
Eliminates manual checking of distributor websites and internal data reconciliation
Time Savings
Weekly reporting reduced from 40+ hours to ~2 hours
