Designed To Offer An Accessible Alternative
We’re a smart blend of platform efficiency and agency-level insight. Combining the best of both worlds to make website optimization simple and accessible.
We’re a smart blend of platform efficiency and agency-level insight. Combining the best of both worlds to make website optimization simple and accessible.
After years in marketing and tech, building solutions for global corporations and UK businesses.
I watched companies waste millions of pounds on overhyped solutions with zero results.
While simultaneously, I saw smaller businesses get paralyzed by endless choice and false promises.
As a founder I wear many hats, but above all I am a grounded engineer. I need proof above promises.
Knowing both technology and marketing gave me a clear path to add value here:
Use smart automation and lean on experts. Don’t promise miracles. Give honest, practical guidance.
P.S. My love for privacy extends even in leading this business. So I’d rather fix your site than give you my life story and a glossy headshot. Sorry 😉!
Just Getting Started and Already Changing the Game
As a new kind of SaaS we evlove, we build, while staying grounded. We are here to create impact, not more noise.
What makes us different
Even though the SEO and website optimization space is crowded and users have plenty of options, we felt something was missing. Everyone from ilumi Team worked in fast-paced, time-strapped environments before, and we saw it firsthand: DIY tools give you quick data, and agencies offer in-depth insights, but there was no solution offering the best of both worlds. And while SEO is full of 'hype-based' solutions (especially now with AI), we’re grounded in what’s proven to work. If it’s not backed by real, measurable results, we don’t offer it.
Guided by Curiosity
We're always asking how things work and how they could work better. That drive helps us build smarter, simpler solutions for your website.
Engineer’s Mindset
We obsess over details and systems. From crawl logic to performance metrics, everything we build is made to be efficient and effective.
User-First Values
We believe in clarity, not complexity. Our tools and audits are designed to be helpful for beginners and pros alike.
Every insight, tool, and comment we provide is rooted in real expertise and a deep understanding of what it takes to grow online: ethically, efficiently, and effectively.
Making the Web More Inclusive
We aim to broaden that access by making it easier for more websites to thrive with clarity and purpose.
Building a Practical Alternative
Agencies and tools have something good to offer. But we belive automation and expert insight work the best together.
Supporting Access & Clarity
We believe technical guidance should be clear and useful. We avoid jargon and following unproven solutions. We make sure what we provide is practical and not a product of SEO hype.
Anna
Anna specializes in large-scale SEO for complex websites, particularly in the e-commerce and corporate space. With deep experience in both technical SEO and high-level strategy, she helps large brands improve performance, structure, and search visibility at required scale.
Joseph
Joseph blends SEO know-how with technical precision. With a sharp eye for detail and a strong focus on website security, he keeps ilumi’s audits running smoothly behind the scenes. He understands servers inside and out, and has worked hands-on with complex set ups for both SMBs and large corporations. His work ensures every audit loads fast, runs safely, and captures issues others might miss turning deep technical layers into clear, actionable insights.
Enzo
Enzo has a rich background in marketing, having worked across a variety of roles including content, digital strategy, and general brand marketing. With years of experience supporting small and mid-sized businesses, he brings a holistic approach to SEO, blending technical know-how with practical, business-minded strategy.
Nik
Nik built ilumi from the ground up after years in digital marketing, working with businesses across industries. She’s always been drawn to building systems that solve real problems, especially when things feel overly complicated. Driven by curiosity and grounded in engineering, she built ilumi to make SEO more accessible, less overwhelming, and truly useful for real website owners.
Frequently Asked Questions
Our comments are here to guide you. They highlight the most impactful fixes based on your website's inspections and give you plain-language suggestions. Think of it like the expert insight you'd get from an agency, without the agency price. They're not full implementation plans or full consultations, but they’ll help you understand where the issues are, what matters most and how to fix them.
Every comment is reviewed and shaped by an actual expert. We use smart automation to surface issues fast, then our team interprets and prioritizes those findings so you get relevant, expert insight, without the jargon.
Turnaround is usually within 1 business day. Once you’ve paid, you’ll immediately be able to schedule your review, we’ll match you with an available expert and keep things moving fast.
Yes, absolutely. Our support team is available throughout the entire process, from payment to final delivery. If something seems off or you need clarification, just reach out and we’ll help.
Yes! After your personalised audit, you’ll get a private link you can revisit anytime or share with your team.
Not at all! Everything is explained in simple terms, with clear tips and links to help you understand and fix issues easily.
Our platform is built for any website owner who wants peace of mind that their site is performing as it should. From business owners and independent bloggers to creators, marketers, and agencies using it to offer affordable audits to their clients.
Not at all. While keywords matter, we focus on your website’s performance, how fast it loads, what’s visible to search engines, and what might be unintentionally blocking your pages.
It will point you in the right direction. By spotting issues that might be holding you back (like broken pages, poor media, or hidden blockers), and giving you clear ways to fix them, you’re improving the foundation Google uses to judge your site.
Nope. We designed this to be a lightweight, one-time scan so you’re not locked into subscriptions. You only pay when you’re ready for the full version, no surprises.
Many website platforms (like Wix, Squarespace, or WordPress) show your page count in the site dashboard. Unfortunately we can't give you this answer as we care about privcy.
Yes! It’s the perfect time. Catching small issues early can save you time, money, and lost visibility later. It’s like giving your website a clean, solid foundation from the beginning.
ilumi
Our mission: efficient, accessible optimization for every website owner-tech-savvy or not.
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