Supporting Businesses as AI Search Evolves

AI is fast becoming a new sales channel and most businesses have no idea how they're performing on it. We wanted to change that, so we hosted a live AI Search Optimisation webinar, packed with revenue-focused insights.

We had 30+ attendees, with interest from teams at Toyota, Bestway Healthcare and United Services - great proof that this isn't a niche concern affecting only specific industries. The session broke down how AI systems retrieve website content, where businesses are losing visibility, and what fixing it is worth commercially.

We reviewed 100+ websites across automotive, retail and fashion. 80% were losing business without knowing it. Key product specs, FAQs and fitment data were stored in ways AI systems couldn't reliably read.

The content existed. It just wasn't earning its keep. The result: incomplete answers, wrong recommendations, or a competitor's product surfacing instead.

If your products or services live on a website, this applies to you. Below is a condensed overview of some of the key areas we explored in depth during the session and the ones businesses should be paying close attention to as AI-powered search continues to evolve.

• Whether AI systems can actually read your product and service content
• Where you're being left out of AI-generated answers and recommendations
• Which competitors are being surfaced in your place
• What it would take to fix it and what that's worth in recovered demand