Meet Our Experts

One audit. Your expert. Zero confusion.

Your ilumi audit isn’t just a list of problems or raw data. It’s a tailored action plan crafted by SEO specialists who know what really matters. We collaborate with experienced SEO consultants to bring additional expertise, while our core team ensures every audit meets the highest quality standards. Behind each audit is a dedicated team making sure you walk away knowing exactly what to fix and why. See who will be looking after your website audit:

Joseph

Infrastructure & Support Lead
10 Years Experience

I'm passionate about website security and performance. My mission is to ensure that having a secure website isn't gated behind technical jargon. It should be accessible to everyone. With Optimal Audit, I make sure every technical detail and every recommendation is clear, and grounded in real-world best practices.

Anna

Customer Success & Marketing Lead
9 Years Experience

With nearly a decade in digital marketing, I bring real-world business and marketing context to every audit. Your feedback shapes how we deliver results, and I'm here to make sure every recommendation makes sense for your business.

Nick

Developer & Founder
8 Years Experience

I built ilumi Optimal Audit to make website optimisation possible for any website owner, regardless of budget or technical know-how. I didn't want users locked into subscriptions or retainers when, from my observation, web audits only happen 2-4 times per year at most businesses. We built Optimal Audit and continue evolving it to match what people actually need: clean UI, fast results, and insights you can act on.

"We built Optimal Audit and continue evolving it to match what website owners need: clean UI, fast results, and insights you can act on."

Expert Guidance

Get Personalised Expert Insights

Every audit includes detailed commentary from our SEO pros. No generic recommendations, no autogenerated blurbs, but actionable, personalized advice tailored to your specific situation.

Expert Comments Feature Demo

Why Expert Guidance Make the Difference

We want your audit to be genuinely useful. Raw data and generic recommendations rarely lead to real progress. That’s why our expert comments put your results in context, highlighting what matters, what’s holding you back, and what to do next. So you can move from insight to impact, faster.

  • Prioritised Recommendations

    Know exactly which issues to tackle first for maximum impact on your rankings and traffic.

  • Industry-Specific Guidance

    Get advice tailored to your niche, competitive landscape, and target audience behavior.

  • Implementation Checklist

    Step-by-step instructions that your team can follow immediately without having to decode the data.

Every comment is written and reviewed by our specialists to ensure accuracy and relevance.

Expert Attribution

Every comment is signed by the specialist who wrote it. Know exactly who's providing your recommendations and their area of expertise.

Contextual Insights

Recommendations aren’t just technical, they’re explained in the context of your industry and goals, so you understand why they matter.

Action-Ready Guidance

Every comment is paired with practical next steps, so you're not left guessing what to do. Just pick a priority and get started.

Ready for an Optimal Website Audit?

Get a comprehensive website audit to reveal what is blocking your visibility, with clear insights and actionable recommendations from our expert team. Want a preview?

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Trusted by Growing Businesses
500+ Websites Audited
25+ Industries
10k+ Issues Flagged & Explained
Supporting growing businesses, entrepreneurs, creators, agencies and marketers. From startup websites to established online presences, we made technical website optimisation accessible for everyone.