How We Transformed Organic Performance for a Global Medical Device Leader

A well-established UK-based medical device company with global reach faced a critical challenge: their small two-person marketing team was stretched too thin managing daily operational demands to conduct the comprehensive website audit their growing digital presence required.

With 100 webpages serving international clients and their manufacturers across multiple markets, their website had accumulated technical debt and SEO issues that were silently undermining their organic visibility. Content they had invested significant resources in creating remained invisible in search results, while competitors gained ground in key medical device search terms.

The company needed expert intervention fast, but couldn't afford to pull their lean marketing team away from revenue-generating activities or commit to a lengthy, disruptive audit process.

We used our Optimal Website Audit methodology, built for resource-constrained teams needing comprehensive technical SEO insights, without a weeks-long engagement. Within just three business days, we conducted in-depth audit. Their team simply booked a timeslot, and the results were delivered directly to their inbox, eliminating time-consuming email back-and-forth. The medical company also knew exactly what we checked and the metrics involved(see full list here: Optimal Website Audit).

Once the audit was scheduled, our technology crawled the entire site to surface issues. An assigned team member then analyzed the findings and interpreted the data, providing easy-to-follow solutions tailored to the company’s website, including their CMS and plugins. Our audit also includes web security checks, a critical area often missed in standard audits.

The client received a secure, shareable link with an interactive report designed for clarity and ease of use. Instead of overwhelming them with a long list of issues, we turned our findings into an actionable roadmap. Each issue was categorized by severity, tagged with effort estimates, and sequenced for maximum impact. We provided step-by-step implementation guidance so their small team could act without specialized technical expertise.

Four months after implementing our prioritized recommendations, the results validated our strategic approach. Organic search traffic surged by 32%, dramatically expanding their reach to healthcare professionals and procurement decision-makers worldwide.

Perhaps most impressive was the ranking transformation: their average SERP position for critical industry search terms leaped from 28th position to 6th, moving them from virtual invisibility to first-page prominence. This positioning shift represents the difference between obscurity and authority in their sector.

Beyond rankings and traffic, Google's indexation of their website improved substantially. Content pieces the team had worked diligently to create finally gained the visibility they deserved, appearing in search results for relevant medical device queries. Fresh pages were being discovered and ranked faster than ever before.

The efficiency gains were equally significant. By receiving a comprehensive, prioritized audit in just three days rather than managing an extended engagement, the company saved both time and budget while achieving superior outcomes. Their two-person marketing team could focus on strategic initiatives, confident their technical foundation was sound.