The client, a multinational electronics retailer with both a strong e-commerce presence and hundreds of physical stores across North America and Europe, serves millions of customers annually and manages an extensive catalog of over 50,000 consumer technology products. Despite significant investments in digital experience and infrastructure, analytics revealed growing friction in the online purchase journey. This included: high exit rates on key product pages, increasing cart abandonment, and a noticeable slowdown in conversion growth. Deeper performance diagnostics also showed that page load times and dynamic content rendering were negatively correlated with engagement, particularly during peak traffic periods and major promotional events.
Analysis revealed significant performance disparities across regions and devices. Mobile users in certain markets experienced time-to-interactive (TTI) delays exceeding six seconds, particularly on mid-tier devices and congested 4G networks. For a category where shoppers rapidly compare specs, prices, and reviews, even small latency gaps led to measurable drop-offs in engagement and conversion.
Existing testing solutions provided only generic insights and lacked the tailored simulation capabilities needed to replicate real-world conditions such as regional latency, network variability, and device performance. As a result, critical bottlenecks were often visible only once they affected live traffic.
Every bounce represented a lost sale. Collectively, those seconds of delay translated into millions in missed revenue and a weakened brand reputation.
