E-Commerce Migration SEO Recovery: How a UK Retailer Regained Organic Visibility in 2 Weeks

A UK-based mid-sized online furniture retailer, operating over 600 product pages, had recently migrated from Magento to Shopify. Soon after launch, an external audit revealed that all product pages were missing their meta titles and descriptions.

With Google actively re-crawling the updated site, the retailer began losing organic visibility and traffic daily. The internal digital marketing team of four, estimated that manually writing and uploading metadata for over 600 pages would take at least six months. To accelerate recovery, they reached out to the auditing agency, only to receive a quote of £18,000 - far exceeding their available budget.

The absence of a properly configured robots.txt file and sitemap compounded the problem, while duplicated meta descriptions across category and content pages further threatened their rankings and click-through rates.

Following the implementation of the automated metadata generation, all 1,100 pages on the site were fully optimized and indexed correctly within Google’s next crawl cycle.

Within 60 days, the retailer recorded a 36% increase in organic impressions and began recovering lost keyword positions. The automation also eliminated months of manual work and reduced projected costs by over £14,000 compared to manual creation or external agency proposals.

The client’s internal marketing team could reallocate their time to content and campaign strategy, rather than repetitive optimization tasks. The one-time automation setup continues to serve as an internal asset. Providing scalable SEO control for future product launches or migrations.

Outcome: A complete SEO recovery within budget, accelerated delivery timeline, and a long-term automation framework that prevents similar setbacks in future migrations.